Those who learn the lessons of history are saved the doom of
repeating its mistakes; for history repeats itself. And as John Kenneth
Galbraith lays out in entertaining detail in his magnificent book, financial
history is no different. The one constant which can be taken for granted in the
free-enterprise economy is that speculative insanity and its associated
financial devastation will reliably recur. From the Dutch Tulipomania and John
Law’s infamous Banque Royale scheme of the 15th century, to the
Great Crash of 1929 and the dot com bubble of late the 19th century,
to the more recent devastation heaped by the subprime mortgage crisis and the
resulting credit crunch, and the numerous episodes of financial insanity in
between, financial history has repeated itself time and again in reliable
fashion. But the value of John Kenneth Galbraith’s book comes not from its fascinating
description of all the major episodes of insanity, from the Tulipomania to the October
1980 stock market crash, and the entertaining stories from each episode. The
value of his work comes from his analysis of the features common to these
episodes and the things that signal their certain return. Knowing this has
great practical value for an investor – firstly, in terms of being able to
preserve ones wealth, and secondly, in terms of being able to profit from the
insanity of the markets. I must note here that this is by no means easy and
almost everyone is prone to disillusion and insanity.
The common features of
financial euphoria (and the ones which ensure their recurrence in the future)
1. Some artefact or development, new and desirable,
captures the financial mind. For examples: Tulips in Holland (Tulipomania of
the 1630s), Gold in Louisiana (John Law and Banque Royale in 1700s), the untold
riches of Americas which The South Sea Company was all set to exploit in the
1700s, the stock market which was always set to raise in the late 1920s, the
enormous economic lift to be provided by the Regan administration in the 1980s,
the great dotcom companies which signalled the arrival of the new digital
economy of the late 1990s, and the amazing power of securitisation to make risk
disappear in the mid-2000s. By the way, Trumponomics could be the new and
desirable development in today’s market.
2.
The price of the object of speculation goes up; this
increase in price and prospect attracts new buyers and ensures a further
increase in price; more are attracted and the increase continues. This process
is only clearly evident after the fact – i.e., after the doom.
3.
The basic attributes of the participants in such
episodes of financial insanity take two forms:
a.
Those who wholeheartedly believe in the new
artefact or development and its price-enhancing characteristics; and,
b.
Those who believe that they have the ability to
perceive the speculative mood of the times and profit from it by riding the
momentum and somehow magically get out just before the crash.
4.
Both the price and the participants are
sustained by their vested interests. They are experiencing an increase in
wealth and no one wishes to believe that this is undeserved; they all wish to
think that it is the result of their own superior insight or intuition. To
directly quote John K Galbraith – “Speculation
buys up, in a very practical way, the intelligence of those involved.” This
is particularly true of the first group of participants discussed above.
5.
The other common feature is the condemnation
heaped on doubters and dissenters. There is a general tendency in such times to
ignore the sceptics and suspend disbelief.
6. The
financial world also suffers from brevity of memory, a feature which ensures
that it cannot learn the lessons of history. Again, I must quote John K
Galbraith on this – “Let it be emphasized once more, and specially to anyone inclined to a personally rewarding skepticism in these matters: for practical purposes, the financial memory should be
assumed to last, at a maximum, no more than 20 years. This is normally the time
it takes for recollection of one disaster to be erased and for some variant on previous
dementia to come forward to capture the financial mind. It is also the time
generally required for a new generation to enter the scene, impressed, as had
been its predecessors, with its own innovative genius.”
7. The
public and the market believes that intelligence and wisdom are closely
associated with possession of wealth and/or control of money. In consequence,
possession or control of wealth creates a lack of self-scrutiny and the general
belief in one’s superiority. Again to quote John K Galbraith’s rule – “Financial genius is before the fall.”
8. Almost all episodes of financial insanity have
involved debt in some fashion; debt that became dangerously out of scale in
relation to the underlying means of payment. Again, there is a tendency by
participants to view each episode as being unique, a new normal, where debt
take a form which is considered perfectly reasonable if not innovative and
genius. As John K Galbraith notes – “The world
of finance hails the invention of the wheel over and over again, often in a
slightly more unstable version. All financial innovation involves, in one form
or another, the creation of debt secured in greater or lesser adequacy by real
assets”. And in episodes of financial insanity, the scale of this debt goes
awry.
9. Built
into each episode of financial euphoria is its eventual fall. It doesn’t matter
what triggers this fall – however much the cause of the fall gets debated –
what matters is that it always comes and comes with a bang. At some point in
the cycle, the participants who had been riding the upward wave decide to sell;
and those who had up until then believed that the increase was forever get
their confidence shaken and also decide to sell. When everyone decides to sell,
a collapse ensues. As John K Galbraith notes – “The rule, supported by experience of centuries: the speculative
episode always ends not with a whimper but with a bang.”
10. After
every collapse, anger and recrimination ensues. This always focuses on
individuals who were previously admired for their financial ingenuity. Some end
up in jail and others in financial obscurity. New regulations are brought in to
tackle the financial excesses of the times. But what is always forgotten is the
speculation itself or the insane optimism behind it. To quote John K Galbraith –
“Those who are involved never wish to
attribute stupidity to themselves”.
To avoid being caught up in an
episode of financial insanity is no easy task. The crowd’s force is a strong
pull and it is by no means easy to sit on the side watching the masses get
rich. At the height of financial euphoria it is easy to buy into the euphoric
belief, especially when it seems to be supported by superior financial opinion
at all fronts. The only remedy, as John K
Galbraith states, is an enhanced skepticism that would resolutely associate too
evident optimism with probable foolishness and that would not associate
intelligence with the acquisition, the deployment, or, for that matter, the
administration of large sums of money.
Strong adherence to the philosophy
of value investing comes to the rescue. A true value investor must never be
caught up in episodes of financial euphoria. At its core, value investing
requires a contrarian mindset and a long term investment horizon; the first
quality inspires skepticism and the second quality inspires respect for the
lessons of history. By always being disciplined; carefully measuring intrinsic
value; constantly challenging and updating ones measure; and only buying at a
discount to ones measure of intrinsic value, a value investor can not only preserve
his wealth but also look to profit from episodes of financial euphoria.